Celebrities Who Wear Anti Social Social Club — Complete List

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wpadmin

On July 13, 2026

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Anti Social Social Club built its celebrity following the same way it built everything else — without paying for it. The brand has never run a paid advertising campaign. Furthermore, every celebrity documented wearing ASSC did so as a genuine fan of the brand. Additionally, this organic celebrity following was the primary driver of the brand’s explosive growth in 2015–2017. As a result, each celebrity ASSC appearance carries the credibility of authentic endorsement rather than a commercial transaction.

Kim Kardashian — The Moment That Changed Everything

The single most significant celebrity ASSC moment is Kim Kardashian wearing the “I Miss You” cap for the entirety of New York Fashion Week in 2016. Furthermore, this was not a brief appearance or a single photograph. She wore the cap consistently across multiple days of the most photographed fashion event in the US. Additionally, she wore it during the filming of Keeping Up With the Kardashians. The cap appeared across multiple episodes reaching millions of viewers. As a result, Kim Kardashian single-handedly took ASSC from LA streetwear cult brand to global fashion discussion in the space of one week.

Kanye West

Kanye West was photographed wearing the ASSC “Mind Games” hoodie on his way to the gym. Furthermore, this was a candid paparazzi shot — not a styled appearance or a formal collaboration. The casual, personal context of the photograph made the endorsement feel more genuine than any fashion editorial could. Additionally, Kanye’s influence in fashion and streetwear at this time was at its peak. His wearing of any brand immediately generated significant attention. As a result, the Kanye ASSC moment was both culturally significant and commercially transformative for the brand.

Travis Scott

Travis Scott wore an ASSC cap to Future’s DS2 album launch. Furthermore, this placed ASSC at the intersection of hip-hop’s most culturally active moment in 2015. Additionally, Travis Scott’s own brand identity — which combines Atlanta hip-hop, Houston culture and LA aesthetics — has a natural affinity with ASSC’s outsider, anti-mainstream positioning. As a result, Travis Scott’s ASSC appearance connected the brand to the hip-hop world that would remain its core cultural context.

Rihanna

Rihanna wore ASSC pieces in multiple documented appearances. Furthermore, her approach to ASSC reflects the brand’s gender fluidity — she wears the same unisex pieces as male celebrities in similar oversized formats. Additionally, Rihanna’s fashion influence across the mid-2010s was enormous. Her organic adoption of ASSC communicated the brand’s genuine cross-demographic appeal. As a result, Rihanna’s ASSC associations helped establish the brand beyond its initial male-skewing streetwear base.

BTS and Korean Pop Culture

BTS — the Korean pop group with one of the largest global fanbases — wore ASSC pieces that generated enormous attention in Asian markets. Furthermore, this exposure gave ASSC significant traction in Japan and Korea, where the brand already had an organic following due to cultural affinities between ASSC’s aesthetic and Japanese streetwear culture. Additionally, BTS wearing ASSC introduced the brand to hundreds of millions of fans who had no prior exposure to it. As a result, the BTS co-sign was one of the most globally significant celebrity moments in the brand’s history.

Why No Celebrities Were Paid

ASSC’s no-advertising philosophy means the brand has never paid for celebrity placement. Furthermore, every documented celebrity wearing ASSC found the brand through organic channels. The Los Angeles creative community, personal connections, social media discovery. Additionally, this mirrors the approach of Chrome Hearts — both brands built genuine celebrity followings through authentic resonance rather than commercial arrangement. As a result, every celebrity ASSC endorsement communicates the same message: this person chose this brand, not the other way around.

Frequently Asked Questions

What celebrities wear Anti Social Social Club?

Kim Kardashian, Kanye West, Travis Scott, Rihanna, BTS and many others. Furthermore, none of these appearances involved commercial arrangements with the brand. Every celebrity endorsement is organic.